What is Linkedin PointDrive? And how can I use it to drive Sales?

  Do you make Powerpoint presentations? If yes, I’d suggest you read on.  I love PowerPoint, I’m not going lie. It’s my ‘go-to’ piece of software to construct and present …

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Do you make Powerpoint presentations? If yes, I’d suggest you read on. 

I love PowerPoint, I’m not going lie. It’s my ‘go-to’ piece of software to construct and present a story.

It’s become so ubiquitous that I’d imagine almost everyone reading this post has at some point in the last week opened, edited, emailed or received a PPT. I pair Canva with Powerpoint to make really creative slides, but the problem with it is that it creates large files sizes. So email isn’t such a great way to send it.

My solution up to now as been a combination of Dropbox or Google Drive, depending on the situation. I also use link tracking software in Gmail to tell me if someone opens the email and clicks on the link, but it’s very clunky when I really just want to know that answer to one question.

“I’ve put my heart and soul into making a beautiful presentation – did you even look at it?”

 

Well. In steps Linkedin with their new Linkedin PointDrive solution. 

Initial impressions are that it’s very good. Essentially it allows you to create personalised landing pages, where you can merchandise your presentation and any other related documents (including video), and your customer/prospect can view the presentation online and of course download. With the benefit to you that it shows you all of their activity.

You can now measure buyer interest and intent. See it in action –> HERE

More people in the buying cycle? No problem. 

Imagine that you only have one email contact, but you know there are more that will see your slides. Well, PointDrive captures all that data for you. Giving you the new names, and telling you what they did. Research tells us that 6.8 people on average are involved in making a B2B buying decision, so if you only know a few, this is a great way to see where your presentation travels too and expand your reach into the account.

If you want to see it in action, and what it looks like, just follow this LINK.

What’s the catch?

The only catch is that it’s bundled in with Sales Navigator. With Team, you get 10 presentations per person per month, and with Enterprise it’s unlimited. If you’re an existing Sales Nav user, then it’s a no-brainer, but if you’re not – this could be a reason to take a look. The full datasheet is over here –> DATASHEET

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