Skyrocket your Holiday Sales with these 5 Social Media Marketing Tactics

By Gareth O’Sullivan, Content Marketing Manager (@_GarethG) With Black Friday, Christmas and New Years around the corner, brands need to be acting fast, if they haven’t already got …

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By Gareth O’Sullivan, Content Marketing Manager (@_GarethG)

With Black Friday, Christmas and New Years around the corner, brands need to be acting fast, if they haven’t already got a plan for their social media marketing.

Everyday, there are more and more people following brands on social media for various reasons. These include to see products, look at new ranges when they launch, getting ideas for gifts and much more.


According to Marketing Week, “Nearly a third of online shoppers (31%) say they are using these channels to browse for new items to buy. Facebook is the most popular network people are using (26%), followed by Instagram (8%) and Pinterest (6%).”

If you aren’t publishing high quality engaging social posts to convert sales then you may not do as well as you hoped, lucky for you, there’s still just about enough time. Below are some social media marketing tactics to help you skyrocket your holiday sales if done effectively.

1 – Cover / Header Image

Updating your cover/header image on your social media profiles with a specific themed image is the perfect opportunity to announce you have new products, promotions and deals, giveaways etc. Of course, it also shows you are celebrating Christmas and therefore your followers may be interested to know what you are doing for the holiday.

As you can see below, Bath & Body Works have a Christmas themed header image to announce they have released their festive products which are available to buy. Their image is clear and not too full on saying “GO BUY OUR STUFF”. It’s a gentle message telling you they are also celebrating the festive time with their new products, giving you “The Perfect Christmas”.



2 – Using Hashtags

Hashtags are great, for many reasons and the best of all, they are free to use! So, if you aren’t already using hashtags in your social posts, what an earth are you doing? Hashtags certainly help you reach a larger audience and increase engagement.

For your holiday social posts, you should identify some successful hashtags. Keep in mind, hashtags are more likely to be searched on both Twitter and Instagram. Social media users may decide to use a hashtag to find future purchases. Some great hashtags to use for the upcoming holidays are: #blackfriday, #Christmas, #NewYears, #Holidaysales, #ChristmasSale.

3 – Holiday Graphics, Videos and GIFs for Promotions and Deals

Images and videos perform much better than standard social posts without any engaging content. Create eye-catching festive images, videos and GIFs to grab people’s attention and draw them in close to view your deals. If they like what they see, they may go ahead and purchase.

Tools like Canva and Adobe Spark allows you to create high-quality images for buy-one-get-one-free (BOGOF) deals, special discounts, 12 days of Christmas promotions etc. The list is endless.

4 – Personalised Direct Messages

Depending on how big your social media profiles are and the size of the team who manages them, you may find sending out personalised direct messages to be a success.

No. I don’t mean those automated spam ones, I mean the real targeted engaging ones.

For example, if you run a cake shop, you may send a message to your followers saying “Hey <First name>, how’s your Wednesday going? Just thought we’d let you know we’ve released our delicious festive cakes, would you like to see them?”

A direct message like that can be a huge success. How? Because it’s personalised, you are mentioning their name, the day, and also asking a question, you haven’t gone up front and said “here’s our new cakes, go buy them!”. You can use a tool like Audiense to mass message specific followers.

You could even add a little festive joke, quote or something that could make them remember you.

5 – Free Delivery

Everyone loves it when they can buy something online and it comes with free delivery. Sometimes, that little £3.99 delivery charge can put a potential customer off, it’s happened to many people, including myself. I’ve gone to a competitor and bought from them as it was free delivery.

So, maybe think about offering free delivery for your holiday products, and make sure you promote it on your website, social media profiles, and your email newsletters. Free delivery can be a huge win over your competitors, especially if the product is a quite pricey!

If you can’t offer free delivery for all products, consider making it available for orders over a certain amount, for example, £50 or more.

Again, you can use the tools mentioned above to create eye-catching images announcing your free delivery.

I hope you’ve found these tips useful, if you have any more to add, feel free to comment them below! Got a question? Go ahead and tweet me, whilst you’re at it, don’t forget to follow me on Twitter.

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  1.    Reply

    This is a great post for someone new to the industry or planning to get into it. I will certainly be sharing with people going forward as it will certainly benefit their career.

  2.    Reply

    Holiday is the time where people are driven to buy a lot of stuffs in their celebration. This is also the busiest time in social medias because users wants to talk of what holidays everyone is having. It makes hard to market in social media platforms. But with a great tactics like it says in this blog, it will definitely increase your sale.

  3.    Reply

    Hey Gareth, Thanks for your tips on social media opportunities during this holiday season! I’ve found many brands taking advantage of offers by embracing good visuals paired with discounts. Cheers, Melissa