Data, Big Data and and Buyer Intent or simply Intent Data are terms we are all becoming familiar with. The question is, as sales and marketers, do we know how to get this data and subsequently, what to do when you get it? 

I was curious as to whether or not the term 'Buyer Intent Data' was common knowledge amongst fellow professionals, so I fielded the question on Quora. 

Thus far, not a huge response, but nonetheless an impressive and detailed response from a user, which is as follows.

(To learn more about buyer intent data, check out this webinar) >