Adding buyer intent data to your marketing automation workflow segmentation strategies allows for a greater level of clarity in mapping conversion pathways since inbound purpose is not predicted, but rather revealed in advance.
Leveraging these discernible customer interactions are a competitive advantage for savvy sales and marketing professionals who seek a higher understanding of their customers at all stages of the sales funnel.
Instead of conjecture-based marketing, a proactive response-based messaging strategy can be constructed that accounts for these buyer actions and activities across social media and the internet.
Armed with these distinct data-points, "right person, right message, right time" translates to increased sales velocities, shorter sales cycles, and greater conversions.
Who wouldn't want that?
Almost every single customer interaction presents an IF/THEN scenario. They either choose to do one thing, do the opposite, or do nothing at all. And each option means you should react in a slightly different way. The good news is that you can do it in advance. You can determine what happens, before it happens, so the message they receive next is always the right one.