Adding buyer intent data to your marketing automation workflow segmentation strategies allows for a greater level of clarity in mapping conversion pathways since inbound purpose is not predicted, but rather revealed in advance.

Leveraging these discernible customer interactions are a competitive advantage for savvy sales and marketing professionals who seek a higher understanding of their customers at all stages of the sales funnel.

Instead of conjecture-based marketing, a proactive response-based messaging strategy can be constructed that accounts for these buyer actions and activities across social media and the internet.

Armed with these distinct data-points, "right person, right message, right time" translates to increased sales velocities, shorter sales cycles, and greater conversions.

Who wouldn't want that?