These are three great tools, and I'd recommend trying them. One I'd also recommend is Linkedin. If you're building an audience there, just extract your connections and use that as a custom data set in facebook to help you "digitally surround" your audience with value messages.
Want to refine your Facebook ad targeting? Looking for tools to better identify your most valuable Facebook customers? In this article, you’ll find three tools that give you a more complete picture of whom your ad audience is, what they’re doing on your site, and how much they’re worth.