I recently gave a speech at the large Marketo Marketing Nation Event, and although it was titled "How to Improve Sales and Marketing Alignment" - it was really about how to use Sales to dramatically improve your marketing campaigns.
Now...aligning your marketing effort with sales should be easy, but in most cases, it really isn't.
So following my presentation, I wrote a webinar where I built on my presentation and dived deeper into how to fix this and give demos of the top tools you can use you create a win-win for both sales and marketing in your business.
If that sounds interesting to you, please join me --> https://www.skillslab.io/p/Improving-Sales-and-Marketing-Alignment and I'll share all the links to the tools we use too.
If it sounds interesting to a colleague, please share.
What I cover: 1. Better understand your buyer - make DNA of Influence part of the strategy. 2. Unlock the potential of social amplification - sales get engagement and follower growth. 3. Utilise the immediacy of the buyer intent data - grab prospects while they are learning and acting and route quickly to sales. 4. Sales-driven content marketing - the foundations of account based everything. Make them part of the marketing journey. Sales are at the coal face and know what your audience need/want. 5. Listen, track, be relevant - personalised web experiences for increased conversation and better data. 6. My new favourite tool, that you might already own.