I recently gave a talk, summarised below by David at Passle, and I wanted to follow up with a deeper dive and demo of the tools we actually use.
So if you'd like to see it all in action, just follow the link and get on one of my webinars.
Jason Sibley of Creation Agency provided top tips to align sales and marketing. 1. Better understand your buyer - make DNA of Influence part of the strategy. 2. Unlock the potential of social amplification - sales get engagement and follower growth - marketing the traffic make experts of your sales people. 3. Utilise the immediacy of the buyer intent data - grab prospects while they are learning and acting and route quickly to sales. 4. Sales-driven content marketing - the foundations of account based everything. Make them part of the marketing journey. Sales are at the coal face and know what your audience need/want. This where Expert-to-Expert Marketing is key. 5. Listen, track, be relevant - personalised web experiences for increased conversation and better data.