This is a great article. I've been testing chatbots, and the response is great. There are a number of tools to help you do this, and my top tip is make sure you use it like it's a bot.
What I mean is don't fake it. The pause in loading, and making it look and feel human, removes the authenticity.
What Chatbots Can Do and Why Marketers Should Care Chatbots can provide a sense of immediacy that email doesn’t. Marketers can use this immediacy to share timely reminders and links. For example, someone who registers for one of Andrew’s webinars receives the message, “Press this button and my chatbot will remind you on Facebook Messenger.” When it’s time for the webinar, the chatbot reminder makes the recipient’s phone vibrate and provides a link that leads directly to the webinar.