We're huge fans of Social Advocacy programmes. Where we have these in place, they are brilliant for driving traffic and engagement for marketing and follower growth and sales engagement for the sales teams.
Everyone wins (as long as your employees like you).
Employee social advocacy is going to play an increasingly important role within the influencer marketing space in the years to come, predicts an infographic by employee advocacy platform SocialReacher. Instead of looking outside your organization for key industry influencers, why not look inside? Considering that the average social media user has over 8 social networking accounts, employees represent a considerable social media footprint that organizations can potentially leverage. These employees not only expose their companies to fresh new audiences but, just as importantly, do so in a credible manner. As the graphic points out, a brand page may have 1,000 followers. But each of the company's 20 employees may have 200 friends, which amounts to 4,000 potential new connections that scould be reached by activating an employee social advocacy program.