It's a hell of a quote. 80% of those surveyed would give an email address for a good asset. I have to be frank and say that's not really our experience. We have to work really hard to get 20% conversion to an asset.
We tend to focus more on eBooks, but some clients value whitepapers - but they need to be from a confirmed influencing authority.
80% of users say they’d provide their email for a white paper or ebook.