the curious agency
for the curious minded
Always looking at what works and what’s coming next, we build brands,
drive demand and generate growth for our clients.
Happy International Women’s Day 2023
As a female-led creative agency (60%), everyday we acknowledge and celebrate the team of empowering women at Creation. And International Women's Day is a day of appreciation for us and our continued journey to create a fair and inclusive working environment. With a leadership team of 50% men and 50%
Marketeers struggle to transition to the 8-second world (and other insights) – Marketing Agency Report
Just finished reading the published Marketing and Advertising Agency Report for last year, and it has some really valuable insights. The report discusses the challenges facing agencies and their clients in today's fast-paced, rapidly-changing digital landscape. DOWNLOAD THE FULL REPORT The era of uncertainty has made it difficult for agencies
Advertising Budgets Cut into 2023: Impact of Economic Downturn and Shifting Consumer Trends
Advertising budgets are being cut into 2023, with nearly 30% of major advertisers reducing their budgets, according to a survey by the World Federation of Advertisers (WFA). 74% of respondents said the economic downturn is influencing their 2023 budget decisions. However, there is some good news as well. 30% of
Fintech Trends we’re keeping an eye on for 2023
Our current three largest markets that we're building brands and driving demand into are Enterprise technology, Saas and Finance and Fintech is the where those three converge. It's also the most disruptive, so can be the fun but also volatile. The whole space took a large hit in 2022 with
Dear Copywriter, is AI about to eat your lunch?
It is a common belief that with the advent of AI and large language models like GPT-3, many human jobs will become obsolete. It’s certainly possible that AI and ChatGPT, or other large language models, could replace some copywriters in the field of marketing. However, it’s important to consider the
Key Video Trends to look out for in 2023
As viewership and ad dollars continue to shift from traditional television to digital video, streaming services are facing challenges in reigning in costs and convincing more people to pay for subscription fees. Inflation and a stagnating economy are disincentivizing consumers from subscribing to additional entertainment products, which is becoming a