Instagram Basics: Utilising Hashtags on Instagram

By Gareth O’Sullivan, Content Marketing Manager (@_GarethG) Instagram is a brilliant platform for most businesses. Whilst you can only share images and videos on the platform, the type …

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By Gareth O’Sullivan, Content Marketing Manager (@_GarethG)

Instagram is a brilliant platform for most businesses. Whilst you can only share images and videos on the platform, the type of content can be almost anything. You can share quick tips, quotes, behind-the-scene footage, products, interviews with industry leaders, the list is endless.

However, for your content to perform well, you’ll need to apply these top tips and make use of these awesome tools for Instagram.

Then, you’ll need to make use of Instagram’s hashtag feature. The ability to include 30 hashtags in your posts.

This article will cover the common questions people ask about hashtags and how to make effective use of them to increase your reach and engagement.

1. Why should I use hashtags?

If you’re wanting to know why you should use hashtags on Instagram, where have you been hiding? Hashtags are very popular across almost all major social networks.

Especially Twitter and Instagram.

On Instagram, they allow you to tag your content with a specific keyword, allowing others to find your content providing you include the hashtag.

There is a limit of 30 hashtags allowed on a single Instagram post, although you don’t have to include all 30 in your post.

Takeaway: Use hashtags in all your Instagram posts to reach a larger audience and help increase engagement.

2. How can I identify what hashtags I should use? 

In order to identify what hashtags you should use, you first need to think about the content you are publishing.

I would recommend sitting down and thinking of suitable keywords that relate to what your content is about.

For example, if you’re publishing a social media quote, you could add “#quote”, “#socialmedia”, “#socialmediamarketing”, “#marketing”, “#quoteoftheday” etc. The list of hashtags is endless, so make sure you choose the right hashtags that get engagement.

A simple way to do this is to enter a specific hashtag into Instagram’s search and then look at the “Related” hashtags that are shown at the top. Jot them down and add them to your list to use.

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By doing this, you’re finding similar hashtags, which not only get engagement, but are also quite popular so you’re likely to get your content seen and potentially get more engagement, providing your content stands out.

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Takeaway: Identify your key hashtags you’ll use to attract a targeted audience targeted audience that will engage with your content and potentially follow you. Make use of Instagram’s related hashtags to find similar popular hashtags.

3. How many hashtags should I use in my posts?

That is entirely up to you.

As many people say, using more hashtags will increase your reach and potential engagement. Of course, I do agree with this, however, don’t just use any hashtags, identifying key hashtags and using as many as possible in your posts will drive more traffic to your profile and increase your engagement. I personally use anywhere from 20-30 hashtags per post.

Takeaway: Try to include 30 hashtags in your posts, the more hashtags you include the further the reach and potential engagement you’ll receive.

4. Where should I place my hashtags?

Again, that’s up to you. You can either include them in your caption, like I previously have done, or alternatively include them in a comment, which is what I do now.

You may be wondering what the difference is? Well, when you paste them as a comment, it makes your caption look neater, and less “spammy” with all the hashtags showing.

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So as you can see, it looks much neater than the screenshot below, where the hashtags are included within the caption.

So, I would recommend placing them in the comments after you’ve published the content.

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Takeaway: Post your hashtags as a comment to keep your caption clean and eye-catching.

If you’ve found this article useful then don’t forget to share it with your fellow colleagues and others that you may think will find it useful! Have any extra tips or a question? Feel free to tweet me, @_GarethG. You can also connect with me on Instagram here.

Want more articles covering Instagram tips and tricks? Let us know in the comments!

 

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