How can the use of marketing phrases help sales conversion?

Posted by By Jason Sibley
March 18, 2020
Jason Sibley

By using marketing phrases in your sales outreach, you can draw more attention to your brand. While marketing phrases have long existed, it’s not until recently that they became ubiquitous.

Objectively, marketing phrases tend to point customers towards the benefits of a product or solution. When well-executed, such phrases tend to strike a chord with prospects. 

Cognisant that this is a Herculean task, we’ll be looking to share on what makes marketing phrases effective. Using examples, we’ll also highlight how some of the top brands positioned themselves to generate more sales.Why marketing phrases are important

Ideally, your marketing phrases need to give prospects a precise picture of the nature of your business. Over time, the motto can become an important cogwheel of your company.

So why are marketing phrases are important?

Ideally, your marketing phrases need to give prospects a precise picture of the nature of your business. Over time, the motto can become an important cogwheel of your company.

  • Brand positioning and recognition: Having a catchy slogan can help boost brand recognition in your niche. With the right tone and language, you can position your brand in your target market
  • Customer relations: A well-worked slogan can help audiences recall what a business stands for long after getting word about them. With a positive attitude towards your brand, they’ll find it easy to reach out and connect
  • Stand out: It’s the name of the game. With so many marketing businesses world over, a unique tagline can make all the difference. With a unique identity, it’s easier for people to identify with your brand
  • Increase demand: A brilliantly crafted slogan tells an entire narrative about what your product is about and the quality on offer. As such, you need to devise one that informs the way people look at your product. The more punch it packs, the better your odds are at leaving a desirable impression in the market.

Generate more sales with these marketing phrases

1. Marketing Phrases to Connect with Audiences

To win the hearts of prospects, you need to relate with them on a personal level. When it comes to business, trust needs to be part of the math.

To some degree, it can be argued that the main objective of marketing is to earn and nurture trust. With effective communication skills, you can let customers feel as though they are part of your inner circle.

The best way to do this is by using every interaction as an opportunity to build relationships and nurture trust.

Trust is very much like the precious currency we hold in our wallets and bank accounts. Every interaction with customers is a deposit into their accounts. The more deposits you’re able to make, the better placed you are at converting leads into prospects.

By being trustworthy, you are continually affirming that your brand is accountable and transparent. You simply need to work on the language angle to indicate that you care about the big picture.

How do you make this happen? Easy, by being empathetic.

Empathising with readers can earn you the bonus points of a successful sale. Here are just but a few of the magic words to feature in your marketing campaign.

  1. Finally, a…
  2. You deserve
  3. We get it
  4. Improve your…
  5. Look familiar?

2. Marketing phrases that encourage urgency

Customers may like your product but may not be in a hurry to proceed ahead and close the sale. Since you’re focused on meeting your quota, you can expedite the process by using time constraints.

A brilliant way of doing this is by running a promotion over a limited time. Provided the quality of the item is superb, its likely customers will be swift to act.

Importantly, psychology is on your side. While encouraging customers to act swiftly may positively impact your bottom line, that’s not where it ends. You may find yourself reaping from the benefits of the two psychological principles: fear of missing out and scarcity.

The fear of missing out (FOMO), refers to the feeling of anxiety people experience when they believe they’re missing out on something. In the contemporary age, most of these feelings are caused by social media and during online shopping experiences.

Among all demographics, FOMO is most prevalent among millennials. There’s data showing that 78% of millennials prefer spending money on experiences over stuff.

Using this statistic, you can tailor your brand message to capture a multitude of people. You can choose to focus on just how unmissable a product launch is or how revolutionary the product is.

This can go a long way in helping create buzz on social platforms and the ricochet effect is enhanced brand awareness.

Next time you’re thinking about running your marketing campaign, be sure to try out these phrases

  1. Download now/today
  2. Last chance
  3. While supplies last
  4. Don’t want to miss
  5. Sale ends Saturday

3. Marketing phrases that inspire buying

Visualisation is an important part of the sales process. Before people decide to buy, they need to identify just how transformational your product or service will be.

Naturally, humans quickly grasp visual information. This is hardly a surprise since 90% of the information transmitted to the brain is visual in nature. As such, you have to think of ways to better elaborate your ideas to various audiences.

Where possible, you can implement visual aids.

When well-executed, your customers will be able to identify key points that may have gone unnoticed. Once the information starts making sense, your target audience will understand the story behind the data. By doing so, they’ll see how the jigsaw pieces fit into their business goals.

Importantly, your choice of words is key to starting the visualisation process. You need to tailor them to evoke certain feelings and have them contemplating your preposition. Ultimately, it boils down to how you’re able to influence thought.

As David O. Mckay, an American religious leader famously said, “The most powerful thing in the world is an idea”.

To add to this, let’s head over to Hollywood. If you’re a movie buff, then, you probably know about Inception’s basic premise about the mind being powerful.

One quote, in particular, stands out, “Once an idea has taken hold of the brain, it’s almost impossible to eradicate” – Dom Cobb

All this goes to show how you structure your words can shape customers’ perceptions. To guide them along, it’s necessary that you implement phrases like:

  1. What’s in it for you?
  2. See for yourself
  3. Do you want to (include the pros of your services)
  4. What do you have to lose?
  5. Real results

4. Marketing phrases that reduce risk

Customers aren’t typically trigger-happy right until they know there’s almost zero risk. This comes naturally since nobody wants to make a bad decision. Out of fear of the unknown, they may shy away from buying your product/service completely.

If left unhandled, prospects’ perceived risk can quickly morph into a sales objection. As a marketer, your job is to make them feel right at home and in good hands.

For this to happen, it’s necessary that you use phrases that are reassuring them about their finances. When they can evidently see it’s not a pyramid scheme of sorts, then, they’re likely to listen closer.

In your proposition, ensure that you clearly define the terms and showcase the value of the product.

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5. Marketing phrases that reduce uncertainty

As you work on business growth, it’s important to recognise that it won’t be smooth sailing all the way. This is especially true if you’re reaching out to new prospects. At first glance, customers may feel uncertain about the services you offer.

However, once you’re able to create a sense of familiarity, they may feel swayed to listen further. These are just the marketing phrases you need to customer confidence in your products:

  1. First month free
  2. No questions asked
  3. No hidden fees
  4. Find out why…
  5. See for yourself

Examples of Catchy Marketing Slogans

1. Nike: “Just Do It”

This tagline has become synonymous with what Nike stands for.

After launch, this tagline quickly resonated with different audiences. The wording was so impeccable that it was able to make them known as more than just an athletic apparel.

Inspired to embody a state of mind. Customers felt motivated to take on obstacles head-on. It didn’t really matter whether or not they were athletes. After all, they had just been told that if they want to, they can simply just do it.

While Nike almost exclusively catered to marathon runners, the “Just Do It” campaign helped them widen the funnel.

The key takeaway from this? Take your time to come up with a tagline that showcases your brand message and resonates with your target audience.

2. Apple: “Think Different”

This tagline first came to the public limelight when Apple made a commercial titled, “Here’s to the Crazy Ones, Think Different”.

In the commercial, Apple paid tribute to visionaries who were bold enough to challenge the status quo. They noted that thanks to their efforts, they were able to transform the world.

Remarkably, the phrase itself was kind of a not to IBM’s campaign at the time “Think IBM”. In their campaign, IBM was encouraging the masses to buy their latest offering, the ThinkPad.

After multiple runs, Apple’s “Think Different” initiative began to resonate with the masses. People began to believe that Apple wasn’t just another run of the mill computer. With people’s interest piqued, sales soared and their stock price more than tripled less than a year after the commercial’s release.

Today, most Apple products aficionados sentimentally stick to the brand as they believe they “think different.”

3. McDonald’s: “I’m Lovin’ It”

Despite having been launched way back in 2003, McDonald’s tagline stands strong to date.

It’s quite remarkable how the tagline has been able to resonate with their target audience. While their foods aren’t the first choice on WebMD’s page, people don’t really care about this.

This is because healthy eating isn’t what McDonald is promising. Instead, what they’re saying is that you’ll love the taste and convenience.

This just goes to show the power that lies in understanding what your demographic wants.

Conclusion

Marketing phrases can help you generate more sales if you infuse them in your business writing. That said, you need to be cautious and not use them as a crutch. You need to walk the fine edge of the transaction between personal creativity and dependable marketing phrases.

Topics: Marketing

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