Back in late June, Twitter introduced a dashboard for businesses, but also available to individuals. Although this dashboard has been out for a while now, I’ve not seen or heard many businesses using this.
And that’s what sparked my mind to create this post, because although there are tools out there like Sprout Social, Hootsuite, Buffer, Oktopost etc, Twitter’s dashboard is a free alternative that is very easy to use and also offers some great features.
“Twitter Dashboard is a powerful tool designed to help businesses connect with their customers and community. Large, dedicated teams typically have the advantage of sophisticated tools provided by Twitter ecosystem partners. Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done. It gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance.” – Twitter.
The Dashboard has many features available such as the ability to easily engage with your audience by creating custom feeds, for example entering specific keywords, website URLs, other Twitter accounts etc.
Another feature that comes with the dashboard is the ability to schedule your tweets, you can also edit your tweet scheduled tweets on the go via the iOS Dashboard app.
Now I’ve covered a bit about the dashboard, let’s go into how to set it up and start using it.
First of all, to access the Twitter dashboard, you will need to head over to dashboard.twitter.com or download Dashboard in the App Store. Once you’ve followed the instructions to access the dashboard, you will notice the layout is similar to the normal Twitter newsfeed however there are changes.
To create your custom feed, once logged into the dashboard, click on the icon pencil icon next to the “About you” text. This will redirect you to the feedbuilder page, allowing you to enter nicknames, phrases, people and hashtags. As you can see below, I have entered “@_GarethG”, “creationagency” and “http://www.garethosullivan.com” this will then show any tweets that mention myself, creation agency and any that link to my website. This is perfect as it’s now monitoring what I want and allowing me to engage with a specific audience.
You can, of course, enter other keywords such as “smm”, “social media marketing” of which will return with everyone who mentions those keywords in their tweets.
I would highly recommend using this feature and setting up a custom newsfeed to monitor specific keywords, your company accounts, and any suitable hashtags that you engage with.
Once you’ve sorted your feed and are happy with it, click save and then you will return back to the custom feed. You can switch between the custom feed, your tweets and timeline.
The create tab allows you to start writing your content, creating posts ready to send out either right away or scheduled for a later time. The dashboard allows you to post content just like you would normally.
If you are wanting to schedule a tweet for a later time, then just click on the drop down arrow near the Tweet button and click “Schedule Tweet”. You can then choose the day, month and time.
One of the great features about the Twitter dashboard is that, throughout the platform, you will see various tips and ideas to help you create content for your followers. For example, underneath the tweet box, there is a tip that mentions “Show off your business! Give your followers a quick behind-the-scenes tour with Vine.” so don’t forget to check these out and think about using those ideas to create interesting content for your audience!
Whilst you can access your Twitter analytics via https://analytics.twitter.com/ you can also view your analytics in the dashboard. Just head over to the Analytics tab and you will see something like below.
Whilst the dashboard gives you a basic view of your analytics, you can get a good understanding on how well your account is performing. If you would rather get more in-depth stats then I would suggest visiting Twitter Analytics.
So there you go, this article has covered a bit about Twitter Dashboard and how to use it. If you want to check it out, head on over to https://dashboard.twitter.com.
If you have any questions or would like to get in touch, please feel free to contact me on Twitter @_GarethG.