According to CEB, 5.4 people/perspectives are now involved in today’s B2B purchase decision. If you’re in sales, finding “these” 5.4 buyers, influencers or decision makers within an organization can become time-consuming, and sometimes even frustrating. The good news is that all of us have access to an awesome professional platform called LinkedIn. (Disclaimer: If you’re reading this and you’re not on LinkedIn, please stop reading and hide before I find you and slap you.)
The free version of LinkedIn, in and of itself is beneficial to a certain degree, but it is noisy, cluttered and has limited data to its user base. On the other hand, the paid version of LinkedIn Sales Navigator will help sales professionals focus on the right prospects, get informed with insights, and build trusted relationships.
Having said that, LinkedIn Sales Navigator has two epic features called “Lead Builder” and “Lead Recommendations” which will help you exactly find the 5.4 or 6 buyers within an organization. These two features will increase your chances of penetrating and closing deals. If you’d like to learn how to do this for yourself, see the detailed explainer video below. Enjoy!