Pay and Display: The Basics of Paid Media Marketing

By Dan McCalla
October 25, 2018

To many businesses, social media is a great way of reaching out to huge numbers of potential customers cheaply. After all, Facebook, Twitter, Instagram and LinkedIn are all free to use, so your only definite cost is the salary of the person...
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What is Remarketing? Plus 5 Best Practices

By Dan McCalla
October 18, 2018

Changed your mind? Not sure you want to learn about remarketing now? Close this blog. Go on, I dare you. There’s no escape. You’ll be seeing it again in an advert on another website you’ll visit later today. Resistance is futile… Don’t worry –...
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What is lead generation? and why is it important?

By Dan McCalla
October 15, 2018

Online dating is difficult. Believe me, I’ve learned that lesson the hard way. It’s a minefield of actions and processes that eventually find you a suitable partner to take out on a date. To begin with, you make a nice profile of yourself with...
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