#41: Who’s Talking About Your Brand on Twitter?

By Gareth O’Sullivan, Social Media Executive (@_GarethG) Twitter is a very large social networking site as we all know, with over 320 million monthly active users it’s vital …

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By Gareth O’Sullivan, Social Media Executive (@_GarethG)

Twitter is a very large social networking site as we all know, with over 320 million monthly active users it’s vital you keep an eye on who’s talking about your brand.

Now whilst there are many paid tools available such as BrandWatch, which monitor what people are saying about your brand, I’ll be telling you a few little simple tricks that work very well on Twitter and are free to do to find who’s talking about your brand and sharing your content.

Website URL Search:

First up is the website URL search, on Twitter you can search for various things using the search box. You can search users, hashtags, specific tweets etc but the best thing of all, is that you can search for tweets that include a certain URL (even if it’s been shortened by Bit.ly!).

If I typed “creationagency.com” into the Twitter search, it will return with all tweets that include the link creationagency.com. Here’s a screenshot of the results.

creationagency-twitter-results

As you can see from the above, the top tweet does not include the @CreationAgency handle. This is a great way to find out who’s sharing the content on your website. You can then engage with these users by “liking” or “retweeting” the tweet, even replying to the message.

Another example what I do regularly is when I publish a blog post, I’ll copy that blog post URL and paste it into the search box which will then show me tweets that have included the link. I then tend to like and/or retweet these messages.

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Keyword Search

You may already know this one, but when you enter a specific word into Twitter’s search box it will return with tweets that include the word.

CreationAgency-search

 

This is great to see what people are mentioning about your brand when they haven’t tagged your Twitter handle or used your brand hashtag.

There are lots of other ways you can monitor what people are saying about your brand on Twitter via the use of tools such as Hootsuite and Tweetdeck.

By taking advantage of these little tips and performing the searches regularly, you will be able to find out who’s talking about your brand and potentially what content they are sharing from your website. You can then connect with the users and potentially build up a relationship.

 

 

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